I am thinking about placing an ad in the local paper.....

I had a discussion this morning with the owner of an Eye Exam clinic.  They perform eye exams, and also have all of the lenses, and contacts etc.  He shared with me an idea to create a buzz, and the idea was placing a small ad in the local newspaper.  When was the last time you looked at your local paper, and if you did, how many businesses did you call to inquire about their ad?

The greatest part from this meeting was the 360 in point of view this business owner saw, after explaining the power of digital media.  After showing him how a Groupon for a quick explosion of new business could start the wave, we could follow it up by targeting his core demographic and geography with ad words.  By directing the targeted people he was looking for to a dedicated landing page that had special offers and calls to action, we could then incorporate analytics to identify an ROI ( return on investment ). 

It was powerful to watch someone "get it" for the first time, especially someone who has been marketing with traditional media for over 20 years.

1000's To Choose From

You know you need help when your website looks like this:

Choosing the right interactive agency can be a challenge, when there are literally thousands out there.  You can simply choose one of the dozen phone calls per week you get, or you can do a Google search.

The good news if you are currently looking to add a strategic partner to your mix in the marketing department, as opposed to hiring someone full time, you are heading in the right direction.

In business, it's said you need to make sure you have a good accountant, a good lawyer, and a good sales person.  One of the biggest missing pieces in today's times, is a good agency with a diverse services portfolio that you can rely on to help your company when needed.

About WebGen Media LLC:


With over 10 years in the interactive space, 1000’s of projects ranging from logo design to complex development and multi channel advertising campaigns; the team behind WebGen Media knows how to manage the interactive marketing needs of clients in numerous industries.

With strict processes and systems in place, and a dedicated team assigned to your project, you can be assured that your objectives will be met in a timely and cost effective way.